Your company should be a media company. 👀 

It doesn’t matter what product you sell or service you offer—it’s all about how you present your brand. 

Not only that, but a video podcast is the MOST EFFECTIVE medium through which you build your brand. 🎙️ 

Don’t believe us? Listen to Scott D. Clary share his professional experience to prove it. 

In our most recent episode, Kap sits down with Scott D. Clary, host of The Success Story Podcast and serial content creator. He shares from the wealth of his experiences and wisdom in sales and marketing how to build your personal brand to launch your B2B business. 

We discuss: 

💎 Pivoting your business 

💎 Scaling your content 

💎 Finding ways to track attribution that really work

 ➡️ This episode is for YOU. 

Main Takeaways: 

💎 Learn how to build your brand and name with a video podcast 

💎 Discover “social selling” and how it can benefit your business 

💎 Find a content creation strategy that works for your brand 

💎 Get insight into the best platforms to create and distribute your content 

💎 Build your audience with legitimate engagement 

Timecodes: 

⏰ 00:00-05:02 | Why you should build a brand for yourself 

⏰ 05:02-11:10 | Learn to pivot your content and podcast strategy 

⏰ 11:10-18:56 | Why a video podcast trumps all other forms of content 

⏰ 18:56-23:17 | Your company should become a media company 

⏰ 23:17-30:21 | Scott D. Clary’s content creation strategy 

⏰ 30:21-35:42 | Engaging with your audience builds rapport 

⏰ 35:42-38:37 | Social selling 

⏰ 38:37-45:23 | Define your ICP to optimize your content 

⏰ 45:23-00:00 | Video Podcasts are the future of marketing 

Quotes: 

💬 “Once you have a brand, you can launch any new product you want.” - Scott D. Clary 

💬 “Every company has to find a way to become a media company.” - Scott D. Clary 

💬 “Nobody ever begins a business with a perfect business strategy. Creating a business takes evolution, it takes pivoting, it takes reading the market and moving with the market as it shifts.” - Kap Chatfield 

💬 “What makes a good entrepreneur is your ability to iterate and improve and continually change and not just pivot but be okay with leaning into new things and taking risks.” - Scott D. Clary 

💬 “There's no reason why you should ever be married to one concept, because you wouldn't be married to one concept in any other aspect of your business if it wasn't working.” - Scott D. Clary 

💬 “A brand that does well on YouTube builds a certain level of trust with their audience that can't be built across other social platforms.” - Scott D. Clary 

💬 “Your personal brand actually affects everything that you touch, including what you're touching for your employer.” - Kap Chatfield 

💬 “You have to know who your customer is, then you have to know what questions your customers are asking to drive your podcast content.” - Scott D. Clary 

💬 “The way that we think of a podcast lends us to have better sales conversations than half of the sales conversations that we actually have, because we actually care about the person who we're interviewing.” - Scott D. Clary 

💬 “A video podcast is a content strategy that has the option of paying itself off.” - Scott D. Clary

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Connect with Rveal Media:

 - Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw